The rebranding of GenDx

This new brand embodies the collective strengths of all their affiliates, combining expertise and resources to create synergies to enhance the product offerings. Furthermore, their collaboration will allow them to drive innovation through sharing knowledge, ensuring that they deliver innovative products and services that are at the forefront of the diagnostics field. And while their brand is evolving, the commitment to do so remains as top priority.

Denis Fortier, CEO & Chairman of Eurobio Scientifics Executive Committee, states: “This rebranding reflects who we are, our evolution as a larger group, representing growth, innovation, and a unified vision to become a leading global Specialty Diagnostics company offering highly innovative solutions. Our mission remains the same: Lead breakthrough innovation in the fields of infectious diseases, transplantation & oncology by developing and supporting a comprehensive portfolio of molecular diagnostics technologies encompassing our own solutions and those of our partners."

Why is the brand changing?

GenDx is transitioning to a new brand identity that reflects the integration of all affiliates within the Eurobio Scientific Group. This means their visual identity will be updated to ensure consistency and foster harmony among the group's companies.

What is changing?

The company will have a new brand that reflects consistency across the Eurobio group companies, this means an update to the logo, icon, typography, form elements and color scheme.

Sustainable rebranding

The rebranding process will unfold over the coming months, focusing on minimizing waste. By reusing materials such as product boxes, brochures, and exhibition booths, we aim to ensure an environmentally friendly transition. As a result, you may still see the old branding during the transition period.

Thoughts from leadership

“What I like a lot about the branding is that it unifies the group, but it also gives every company their unique color.’’ Hanneke Merkens, Eurobio Chief Marketing Officer says. "So the Eurobio as a group is blue and GenDx remains purple. DID is red, TECOmedical and BMD have their own shade of blue. That's what I like a lot, because it gives every individual affiliate their own identity and still keeps as a part of the group. We share the same font, the same logo, and we also share the same icon. And especially the icon is a nice visual, created to make sure that everyone recognizes us as Eurobio Group while we keep our own identity.’’

“I see an exciting future for Eurobio Scientific as a group.’’ Maarten Penning, GenDx General Manager and Eurobio Chief Technology Officer added. "We have combined our strengths in research and development, software development, marketing, customer support, sales and all associated service and support, efforts. So in this new constellation, I am confident that we can keep on developing new innovative products that will be of benefit to patients worldwide, that we can grow as a company and develop multiple innovative diagnostic solutions.”

Source: GenDx